It came time to decide how the advertising would go for the coming year. We do have to advertise… can’t just sit at home dreaming up beautiful wedding music in our bedrooms hoping someone will hear it outside on the sidewalk after all!
But a funny thing I noticed… where flowers, cakes, and photographers all got their own special category on one prominent wedding resource guide, music was tucked away under the category “entertainment.” This bothered me—at first I just wasn’t even sure why. Was it because music is like breathing for me? Was it because “entertainment” makes me think of jugglers and jazz hands more than a beautiful song? My answer came back to the heart of what I believe about weddings versus the wedding industry.
“Wedding industry” is a bit of a taboo term amongst some who offer their skills to help make a wedding celebration unfold. We truly love what we do and we don’t like it put in the terms of “industry.” We prefer “craft” or “style” or “world.” It is however technically an industry… a 62.8 billion dollar one back in 2008 according to MSNBC.
So here we have this sort of scary, cold sounding beast of a concept “industry” butting up against this most intimate and important of choices: how do you want to celebrate and commemorate your commitment to share your life with one special person?
As couples navigate the world of wedding planning, they can quickly feel overcome by the sense of “we don’t know, we have never done this before!” This is not a party you are throwing so that you hope people will like you!!! This is a party you are throwing because you want to share your happiness with your community who already loves you and wants to support and celebrate your love.
Throughout human history, playing and listening to music has been one wonderful way that people mark momentous times in their lives and in their communities. It is also a powerful tool of self expression. With these two important functions in mind which have stood the test of time more than even the wedding ring, I hope that the wedding industry will someday come to give music the same credit it bestows on other elements of the wedding day.
In the end, the level of enjoyment at a wedding is still about the individual couple and their unique definition of a celebration… not a massive industry list of rules and requirements. The couple who plans their wedding and keeps what the industry says in check might in fact just enjoy the process!